Love the concept behind this site. Concerned mom launches her own retail site for non-toxic beauty finds. She has a quick tutorial on how to read product labels. She even created a phrase to help consumers remember which substances to avoid - very clever! And I am a huge fan of Indie brands and most of the brands featured are smaller, niche brands such as Ecco Bella, Holy Mud, and Pristine Beauty.
Check it out - www.bestinbeauty.com and follow on Twitter - http://twitter.com/Labels4Life
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